Customers sometimes churn for various reasons that can seem obscure. This book will point out areas within your business to get curious about. It will spark your creativity and demonstrate methods to combat churn.
By focusing on CLV as your key metric you'll be able to:
- Retain more customers. A 1% increase in retention can equate up to a 116% increase in ARR.
- Increase engagement. Emphasizing your customer's experience can improve engagement by up to 50%.
- Reduce Customer Acquisition Cost (CAC). Retaining customers is 6 to 7 times cheaper than acquiring a new one.